Role overview
You will be responsible for managing Blummify's online presence, creating engaging content, executing digital marketing strategies, and increasing brand awareness across multiple platforms. This role blends creativity, strategy, and analytics to deliver real results.
Responsibilities
- Manage and grow Blummify's social media platforms
- Create engaging content for social media and marketing campaigns
- Design promotional graphics, flyers, and digital materials
- Create and edit short-form videos, reels, and other multimedia content
- Plan and schedule content calendars across platforms
- Develop and execute digital marketing strategies
- Run and monitor social media advertising campaigns
- Increase brand awareness and audience engagement
- Write captions, marketing copy, and website content
- Monitor social media trends and suggest creative campaign ideas
- Track campaign performance and prepare basic reports/analytics
- Maintain consistent brand identity across all digital channels
- Support lead generation and customer acquisition efforts
- Collaborate with the team on campaigns, launches, and promotions
- Manage online community interactions and respond to messages/comments
Requirements
- Experience in digital marketing, social media management, or content creation
- Strong creativity, copywriting, and communication skills
- Proficiency with tools like Canva, CapCut, Meta Business Suite, Google Analytics, etc.
- Basic knowledge of SEO, paid ads, and analytics
- Ability to work independently and meet deadlines